Poindexter Design

Versatile, flexible and knowledgeable in a variety of areas, and across a wide range of industries. We are able to focus in on the target audience, explore the advertising, marketing and merchandising possibilities and then apply the technical mixes and designs best suited to each client. Creating effective packaging, designing interior concepts or developing a graphic-identifier are just some of the areas in which Poindexter Design successfully takes a client from conception to the final product. Each campaign is uniquely tooled to the individual client and our commitment to personalized attention has given Poindexter Design a well-earned reputation for over 35 years.

Poindexter graphic campaigns for the entertainment industry include the marketing and advertising promotional materials, such as movie posters, trailers, on-screen titles and video cassette covers for major motion picture studios such as Twentieth Century Fox, (Romancing the Stone, Jewel of the Nile) Universal Studios, (Scarface) Warner Brothers, Columbia Pictures, Live Home Video and many more. In Television, we have created on-air graphics for CBS News and produced animated titles for the Tracey Ullman Show.

In the field of music, we have continued our achievements with marketing and advertising design for Don Cornelius’ Soul Train Music Awards and the Soul Train Lady of Soul Awards. This artistic strategy includes tickets, passes, show programs, trade ads, posters and related promotional items.

Our packaging expertise is apparent in seasonal packaging for Sees Candies, and we were responsible for the marketing and print advertising for the Santa Anita Race Track’s prestigious “California Cup”, including the promotional and collateral material of Santa Anitas’ Group Sales Division.

In restaurant design, Poindexter created new and original graphic identification (logos, menus, posters, etc.) for such popular dining spots as Fuddrucker’s, Charlie Brown’s City Grill, Reuben’s Restaurants, El Torito’s Bar and Grill, The Golden Monkey in Santa Monica, 700 Water Street on the Potomac in Washington D.C. Most notable was our venture into restaurant interior design with a virtual reality cafe Magic Edge in San Francisco and the remarkably hi-tech “Rebar” Lounge and Dance Club in Woodland Hills, California. Here we created an industrialized atmosphere and special effects with twisted metal, corrugated aluminum, factory style lights and day-glo hard hats behind the bar. We also designed the Reagan Country Cafe at the Reagan Library in Simi Valley.

In the corporate arena Poindexter has created successful corporate images and extensive collateral material for such respected companies as Blue Cross of California, California Care, Imperial Bank, Farmer’s Insurance, The Long Beach Convention Center, The Aquarium of the Pacific and The Antelope Valley Fairgrounds. And in the fashion industry the Poindexter mark can be seen in the advertising and marketing of such winners as Pierre Cardin and Cole of California.

Most recently Poindexter was designer, contributing writer, and photo journalist for the Antelope Valley Magazine as well as producing campaign advertising and marketing for the mayor of Palmdale, California.

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